Spec-built off your real product and palette. Each ad targets a lane you named on the call: the GLP-1 journey you already win, the women's health and longevity lane you want to crack, clean-label, and the everyday ritual. Statics first, because they are the fastest way to prove a net-new persona. Drafts, not finals. An editor pass before they ship.
These 14 test the lanes you named on the call. The women's-health slate is where the next winner lives. Founder interview week one. Everything in Slack from day one.