Proposal · Post-call · July 2026 · Prepared for Austyn
Built for Austyn.
Built for .
You said it on the call: the winners are the ones you made yourselves, and right now the account leans on one GLP-1 angle and one audience, women 60 plus. The next lane is women's health and longevity, and you have not cracked it yet. This is a statics-first engine built to validate those net-new personas fast, iterate the GLP-1 winner you already have, and give every angle a page to land on.
$120K/mo nowWomen 60+, GLP-1Statics-firstMeta onlyNew winners in women's health
You are already thinking this way. The difference is running it as one perpetual loop instead of a monthly meeting. Four inputs, weighted, feeding an action plan that says what to test next, so you stop guessing which persona breaks through.
01 · 20%
Gap analysis
What you are testing versus the rest of the hydration space, by format, persona, angle, and emotion. Where are you over-indexed (GLP-1) and where is the whitespace (women's health, longevity, clean-label).
02 · 50%
Time-series on your Meta
Every ad since inception, so winners you quietly stopped running get resurfaced. The heaviest weight, because your own account already knows what works.
03 · 30%
Social listening
Reviews, subreddits, and comments aggregated per SKU and per persona, so the copy speaks the words your customers already use about hydration.
04 · net-new
Net-new persona testing
Tangential subreddits and threads surface personas you have never tested. Statics validate them fast. This is how women's health becomes your next GLP-1.
The 14 spec ads on the work tab were built to test the lanes you named: the GLP-1 journey, women's health, clean-label, and everyday ritual. Statics first, because they are the fastest, cheapest way to prove a net-new persona before you pour video behind it.
You have the production muscle already. What you asked for is the testing engine and the statics discipline your current agency treated as an afterthought. Here is where we focus.
The wedge
Statics that validate a net-new persona.
Every Monday the dashboard surfaces personas worth testing. We ship statics against them the same week: call out the demographic directly, one clean angle per ad, mapped to a landing page. This is the fastest path into women's health and longevity, the lane you have not broken yet.
"What excites me a lot is the static content. It was always an afterthought at our current agency. Statics are kind of what we get in addition to video."Austyn · on the call
The compound
The founder interview, sliced into ads that carry.
A 90-minute sit-down with your founders at the start. We cut it into founder-style static and video assets: why you built a hydration you would hand your own family, what the GLP-1 journey taught you, where women's health goes next. Founder content is the asset that carries an account the longest.
"Our best ads are the ads we have made ourselves. Everything that has won is directly from us."Austyn · on the call
The focus
Iterate the GLP-1 winner. Land every angle.
We do not touch what works blindly. We iterate the GLP-1 Pixar winner and build persona-tuned landing pages so each new angle has somewhere to convert. The GLP-1 page does not look like the longevity page does not look like the clean-label page.
"We are really dependent on this GLP-1 angle, this GLP-1 audience. We would like to diversify into women's health and find new winners."Austyn · on the call
What we heard on the call
Your words, and what we do about them.
"80% of our traffic is women 60 plus, and a lot of them are on the GLP-1 journey. We have not had any winners on the women's health part yet."
The concentration risk. One angle carrying the account is a great problem to have and a fragile one to keep. We run net-new persona statics into women's health and longevity every week until one breaks, then pour behind it.
"What I look for when we onboard an agency is what can we learn from them, what can they teach us."
Enablement, not a black box. You get access to the dashboard and the loop. Everything runs in Slack, over-communicated. If you want to run parts in-house later, you will know exactly how.
"I rebuilt the fal Pixar recipe in our cloud and it was great. The AI grader metaprompt was really, really good."
We already think alike. Same tooling, same grading discipline. Every static clears a 9-rubric copy pass and an Agent-10 creative grade before it ships. No slop reaches your account.
"We want to onboard a new agency in about seven days. We are moving pretty fast."
So do we. The 14 ads on the work tab are real, spec-built off your product and palette. Briefs Monday, feedback Wednesday, assets Friday. First slate can be in the account the week we start.
Recent outcomes
What our clients said about the work.
Brodo
"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."
Andrew CEO, Brodo
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness you've given us."
Billy Bjork Creative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume, looks like that's the only way to scale further."
Slide your monthly ad spend. The creative engine scales with it. At the roughly $120K a month you are running now, you sit in Tier 3: thirty unique concepts a week. Month to month, no lock-in. Landing pages and media buying are there when you want them.
Your monthly ad spend
$120K/ month
$10,000 / mo creative
$20K$40K$80K$125K
Recommended for your spend
Tier 1 · Starter
$4,000/ mo
Up to $40K/mo ad spend
8 unique concepts / week
Recommended for your spend
Tier 2 · Standard
$6,000/ mo
$40K to $80K/mo
14 unique concepts / week
Recommended for your spend
Tier 3 · Scale
$10,000/ mo
$80K and up
30 unique concepts / week
Add-on · recommended
+$5,850/ mo
Persona-tuned landing pages
Two a month, built in Claude Code, hosted on Vercel, wired to Shopify checkout. The GLP-1 page does not look like the women's-health page. Rate scales with spend: $3K, then $4.5K, then $5.85K.
LPs added
Add-on · media buying
from $8,400/ mo
We run the buy
Optional, priced on the spend above. Ad budget always runs from your own account. Tap to configure.
What is included in every tier: gap-analysis briefs, 9-rubric copy refinement, Agent-10 grading, Fal generation, weekly cadence, quarterly re-runs, time-series and social listening. Creative scales with spend: $4K up to $40K, $6K to $80K, $10K above. Landing pages scale with it ($3K / $4.5K / $5.85K). Media buying is optional: Meta is flat $2K under $30K then 7% of spend. Ad budget always runs from your own account.
Tier deliverables are fixed: 8, 14, or 30 unique concepts a week. Scaling past $125K/mo toward Q4? The contract has a clear upward path at the same per-creative economics, we add capacity together. Final start date locks on the close call.
Ready to run it?
You said you want to move in about a week. Pick a 20-minute slot early next week and we will walk through the founder interview prep, the first women's-health personas we would test, and the Slack setup. The 14 ads are already built. The remaining question is your start date.
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